When someone has purchased (or otherwise acquired) something, there is a responsibility upon you to praise it for its good features rather than deride it (and possibly make him feel bad about his purchase) because of its failings.
[The point actually comes up in their machloket about how you praise a bride on her wedding day, but this is not the place to dissect that machloket.]
Perhaps this is why we need to be so careful about lashon harah, because HaShem acquired Bnei Yisrael for Himself.
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